Privacy Policy

This document sets forth the online Privacy Policy (the "Privacy Policy") of Dorel Juvenile Group, Inc. ("Dorel Juvenile") for this website (the "Site"). By using or accessing this Site you signify your acknowledgment and assent to this Privacy Policy. If you have objections to the Privacy Policy, you should not access or use this Site. This Privacy Policy does not govern privacy practices associated with offline activities or the collection of information other than through the Site. This Privacy Policy is intended to help you understand how Dorel Juvenile and its affiliates collect, use and safeguard the personal information you provide on our Site. "Personal information" is defined as any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains.


All personal information that we collect and maintain will be subject to the version of the Privacy Policy in effect at the time of such collection. Dorel Juvenile reserves the right to change the Privacy Policy from time to time at its sole discretion, and will provide notice of changes by updating this posting and/or on the home page of this Site. If, as the result of such changes, you want to alter the ways in which Dorel Juvenile is allowed to use your personal information, you can do so by following the procedure described below in the section titled "Updating Personal Information and Privacy Preferences." You will be deemed to have been made aware of, and will be subject to, the changes to the Privacy Policy by your continued use of the Site after such update or notice has been posted. Please check this policy periodically for changes. If at the time you provide personal information to Dorel Juvenile, you are given the opportunity to limit how such information will be used to communicate with you, either by Dorel Juvenile or by third parties, Dorel Juvenile will not change your preference in this regard without your consent.


Personal information on this Site is collected by:

Dorel Juvenile Group, Inc.
Consumer Relations Department
P.O. Box 2609, Columbus, IN 47202-2609


As a visitor to this Site, you can engage in many activities without providing any personal information. In connection with other activities, such as subscribing to the services or newsletter offered on this Site, requesting information, entering contests or utilizing online software applications, Dorel Juvenile may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities. If you elect to engage in these activities, however, Dorel Juvenile may ask that you provide us personal information, such as your first and last name, mailing address, email address, employer, job title and department, telephone and facsimile numbers, and other personal information. Depending upon the activity, some of the information that we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.

When you use the Site, Dorel Juvenile or third parties authorized by Dorel Juvenile may also collect certain usage data and technical and routing information about your computer or mobile device (collectively, “Usage Information”), such as browser type, operating system, device ID, CPU speed, and the Internet Protocol ("IP") address of your computer. We use this Usage Information to facilitate and track your use of the Site, to measure traffic patterns on the Site and to otherwise administer our web site. Without expressly informing you, we do not match such Usage Information with any of your personal information.

When you submit personal information to Dorel Juvenile through this Site, you understand and agree that this information may be transferred across national boundaries and may be stored and processed in any of the countries in which Dorel Juvenile and its affiliates and subsidiaries maintain offices, including, without limitation, the United States of America and Canada. You also acknowledge that in certain countries or with respect to certain activities, authorized vendors of Dorel Juvenile may undertake the collection, transferring, storage, and processing of your information for Dorel Juvenile. Such vendors are bound by contract not to use your personal information for their own purposes or provide it to any third parties. One instance where this could occur is in conjunction with framed pages in which the URL for the pages is not visible and the pages are being hosted by a vendor of Dorel Juvenile.


The Site contains links to other sites at which personal information is collected. In such instances, unless expressly provided to the contrary, the collection and use of your personal information will not be governed by this Privacy Policy but by the privacy policy applicable to that site. That privacy policy should identify the entity that is collecting your personal information.

Dorel Juvenile has established relationships with various service providers whose services may be available to you from this Site or from websites that are linked to this Site. Typically, these providers offer services that Dorel Juvenile customers might find useful, such as those that can be used in conjunction with Dorel Juvenile services and products. In order to use those services, you may be required to provide personal information to the providers. Unless expressly stated to the contrary, personal information that you provide while you are visiting a provider's website will not be subject to this Privacy Policy but to the privacy policy posted on such site. However, personal information that you provide while on this Site in conjunction with a provider's service will be subject to this Privacy Policy. You should be aware that our agreements with these service providers often provide that they will share with Dorel Juvenile personal information collected from you. In such instances, Dorel Juvenile may use this information in a manner consistent with this Privacy Policy.


Dorel Juvenile does not knowingly collect or use any personal information from users under 18 years of age. No information should be submitted to the Site by guests under 18 years of age, and guests under 18 years old are not permitted to provide Registration Information or to sign up for contests, newsletters, clubs or activities.


Dorel Juvenile collects your information in order to record and support your participation in the activities and services you select. If you subscribe to a service or register a product, for example, the information is used to register your rights, if any, to technical support or other benefits that may be made available to registered users. As another example, if you enter a contest, information is collected to qualify the entry and contact you regarding the contest or prize awards. Your personal information is also used to keep you informed about product upgrades, special offers, and other products and services of Dorel Juvenile and selected third parties if you have elected to be on our emailing list or otherwise opted to receive such communications.

Dorel Juvenile may collect Usage Information about the use of the Site, such as the types of services used and how many users we receive daily. This Usage Information is collected in aggregate form, without identifying any user individually. Dorel Juvenile may use this aggregate, non-identifying statistical data for statistical analysis, marketing, or similar promotional purposes and provide such aggregate data to third parties for similar purposes.

Rakuten Advertising:

Rakuten Advertising may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links:

Link to privacy policy:

Your Rights:


Dorel Juvenile recognizes and appreciates the importance of responsible use of personal information collected on this Site. Unless you have indicated you wish to be on our emailing list or otherwise opted to receive promotional communications, Dorel Juvenile will not communicate any information to you regarding products, services, and special offers available from Dorel Juvenile or third parties, although we may communicate with you regarding services you have requested or your use of the services on this Site. If you have opted in to receive promotional communications, we may share your personal information with our licensees and permit them to use it to send you promotional communications about Dorel Juvenile branded products. Also, in the event you have expressed an interest in a brand owned by one of our licensor partners, we may share your personal information with such licensor, and you may receive promotional communications from them. If you want to opt out of such sharing in the future, you can do so by following the procedure described below in the section titled "Updating Personal Information and Privacy Preferences." Except in the particular circumstances described in this Privacy Policy, Dorel Juvenile will not provide your personal information to unaffiliated companies or organizations without your consent.

There are other instances in which Dorel Juvenile may divulge your personal information. Dorel Juvenile may provide your personal information if necessary, in Dorel Juvenile’s good faith judgment, to comply with laws or regulations of a governmental or regulatory body or in response to a valid subpoena, warrant, or order or to protect the rights of Dorel Juvenile or others. Dorel Juvenile may also provide your personal information to third party shipping agents or financial institutions (such as credit card companies) if necessary to order, pay for or ship products or services that you have ordered.


When you visit this Site, you can browse the Site and access important information without revealing your identity. In order to improve our Site, we use "cookies" to track your visit. A cookie is a small amount of data that is transferred to your browser by a web server and can only be read by the server that gave it to you. It provides a way for our Site to remember you, and enables Dorel Juvenile to record your passwords and preferences. It cannot be executed as code or deliver viruses. Most browsers are initially set to accept cookies. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. (For some web pages that require an authorization, cookies are not optional. Users choosing not to accept cookies will probably not be able to access those pages.)

While Dorel Juvenile uses cookies to track your visit to our Site, and our web servers automatically log the IP/Internet address of your computer and collect other Usage Information, Dorel Juvenile does not generally use this information to identify you personally. However, if you expressly provide consent for the Site to "remember" the unique identifier that you select when you register for various activities on the Site, that unique identifier will be stored on a cookie on your computer, linked to your Registration Information, and your navigation path around the site will be tracked. We associate this data to understand how our Site and services are being used so we can understand our customers and offer appropriate products and services.


Web pages on this Site or e-mail messages you receive from us may contain a small graphic image called a web beacon, which is sometimes also called a "web bug" or "clear gif". Web beacons are typically very small (generally 1-by-1 pixel) and invisible to the user, however any electronic image viewed as part of a web page or e-mail message, including an advertisement or HTML content, can act as a web beacon. Web beacons are designed to allow Dorel Juvenile or a third party to collect certain information and monitor user activity on our Site. Collected information can include the IP address of the computer that the web beacon is sent to, the URL of the page the web user comes from, and the time the web beacon is activated (such as when you view the web page, advertisement, or e-mail that contains the web beacon). We may permit third parties to place web beacons on our sites or in e-mails sent on our behalf for purposes of collecting these same types of information.


Search engines offer a feature called "conversion tracking" which is a way to track clicks to sales from either search results or ads on search engines. Using either web beacons or visible images, depending upon the search engine, the search engine notes and saves information in a cookie with non-personal information such as time of day, browser type, browser language, and IP address with each query. Information is gathered in the aggregate, without unique personal data. Conversion tracking allows the search engine company and Dorel Juvenile to track clicks to sales, including the number of clicks ("visits") it takes before a purchase is made and permits Dorel Juvenile to measure the effectiveness of its search engine participation.


We use third party web analytics tools, including Google® Analytics, to collect and analyze Usage Information to help us understand how visitors engage with our Site, to optimize our Site and to tailor advertising based on your site visits. Usage Information collected or received via such analytics may be used by us or third parties (a) to display content specific advertisements to visitors that have previously visited our Sites when those visitors go to other websites, and (ii) to help determine how ads you have seen and interactions with those ads and other uses of ad services are related to visits to our Site. We and the web analytics providers use first-party cookies and third-party cookies as well as web beacons or other collection technologies to collect such Usage Information. Without expressly informing you and obtaining your opt-in, we do not match your personal information with Usage Information collected from such analytics features.


We may use personal information about you and your visits to our Site to target advertisements (concerning Dorel Juvenile or third parties) to you on our web pages or in e-mails. We may use the services of a third party advertising company to actually serve such ads, however we will not provide your personal information to such advertising company except as otherwise permitted under this Privacy Policy. Such ad serving may involve the use of web beacons or cookies to manage and target advertisements and for market research analysis. We may also share non-personally identifying web site usage information about visitors to our Sites with third party advertising companies for the same purposes.


You have the right to access and correct your personal information and privacy preferences at any time. You may access and correct your personal information and privacy preferences (such as whether you wish to receive promotional communications from Dorel Juvenile or third parties) by calling 1-800-544-1108 (7 a.m. to 6 p.m. EST Monday through Thursday, and 7 a.m. to 4:30 p.m. EST on Fridays), faxing 1-800-207-8182, or writing to Dorel Juvenile using the contact point indicated below.

Please include your name, address, and/or email address when you contact us. In your correspondence, please indicate with as much detail as possible the location on this Site where you provided your personal information.

Notice to California Residents

This section of our Privacy Policy pertains to consumers who reside in the State of California.


This section describes the Personal Information we collect, and have collected, in the twelve months preceding the effective date of this Privacy Policy. We collect Personal Information from various sources and for various Business Purposes.


  • Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
  • Personal information, such as a credit card information
  • Internet/network activity information collected through consumer interactions with our websites, advertisements, social media presences, and applications, including, but not limited to: System information such as IP address, browser type, browsing history, device type, operating system & version, geolocation data
  • Commercial information, including records of service interactions, products purchase, obtained or considered, and product registrations
  • Information from 3rd party suppliers, including commercial information necessary to complete purchase transactions and service requests on behalf of our retail partners
  • Inferences drawn from the above information reflecting consumer preferences, behavior, predispositions and characteristics

We collect Personal Information from multiple sources and in multiple contexts, including:

  • When a consumer opts in to our marketing program by providing an email address on our website
  • When a consumer initiates a purchase on our website
  • When a consumer initiates a purchase through a Marketplace site where we sell product, including, but not limited to, Amazon 3P, Walmart Marketplace and Google Shopping
  • When a consumer initiates a purchase of one or more of our products on a retailer website which, through existing arrangement with the retailer, is shipped and fulfilled directly by us
  • When a consumer contacts our Consumer Care team directly
  • When a consumer posts a product review for one of our products on a retailer website or on our website
  • When a consumer interacts with, or creates an account on, our social media presence, applications or websites
  • When a consumer completes the Product Registration process

NOTE: We do not knowingly collect or use any personal information from users under 18 years of age. No information should be submitted to the site (or through any of the contexts listed above) by any person under 18 years of age, and guests under the age of 18 years are not permitted to provide registration information or to sign up for contests, newsletters, clubs or activities.



We have disclosed, within the preceding twelve months preceding the effective date of this Privacy Policy, and do disclose Personal Information to other business or third parties for various business purposes. These purposes include, but are not limited to, fulfillment of orders and shipments, execution of marketing and advertising activities, execution of service requests from consumers, and execution of product safety notices and recalls.


As of the effective date of this Privacy Policy, We do not sell any consumer personal information to any third party. Any change in our position on the sale of consumer data will result in an update of this Privacy Policy and we will provide you with the opt-out and opt-in rights required by the CCPA.


We will not discriminate against any consumer for exercising their rights under the California Consumer Privacy Act


If you are a resident of California, you have the right to request that we discloser to you the categories and specific pieces of information which we have collected about you in the preceding twelve months. We will honor such requests to the extent required by applicable law. As a resident of California, there are three categories of request which we support:

  1. 'Data Subject Access Requests': you have the right to request that we disclose to you the categories of information and specific pieces of information which we have collected about you in the twelve months preceding your request, including the sources from which we have collected data, the third parties with whom we have shared personal information, and the business purposes for the collection and, to the extent applicable, sharing of information with third parties.
  2. Deletion of Personal Information ('Right to be Forgotten'): to the extent applicable by law, you have the right to request that we delete personal information about you that we have collected from you. Exceptions include where personal information is maintained for:
    • Transaction completion;
    • Detection of security incidents or protection against malicious, deceptive, fraudulent or illegal activity;
    • Debugging for identification and repair of functionality errors;
    • Exercise of free speech;
    • Compliance with the California Electronic Communications Privacy Act;
    • Engaging in scientific, historical or statistical research in the public interest;
    • Internal uses reasonably aligned with consumer expectations;
    • Compliance with a legal obligation; or
    • Otherwise lawful use, compatible with the context in which the consumer provided the information.
  3. Data Portability Request: you have the right to obtain your personal information in a format that allows you to transmit it to another organization. We will deliver personal information as required by law within 45 days after receipt of a verifiable request, unless we notify you, as required by law, that we require additional time to respond.

In all three cases, above, we will first, as required by law, verify the request.


If you are from California or Nevada, please submit your request through this form. You may also contact us by calling 1-800-544-1108.


If you believe that Dorel Juvenile has not complied with this online Privacy Policy with respect to your personal information or you have other related inquiries or concerns, you may write to Dorel Juvenile at the contact address indicated below. In your letter, please describe in as much detail as possible the nature of your inquiry or the ways in which you believe that the Dorel Juvenile online Privacy Policy has not been followed. We will attempt to investigate your inquiry or complaint promptly. Please note that if you provide Dorel Juvenile with inconsistent privacy preferences (for example, by indicating on one occasion that third parties may contact you with marketing offers and indicating on another occasion that they may not), Dorel Juvenile cannot guarantee that your most recent privacy preference will be honored. Also, please note that Dorel Juvenile is not responsible for the content or privacy practices of non- Dorel Juvenile websites to which this Site or any other Dorel Juvenile website may link. You should review the privacy policy of such sites before using the sites.


Please note that if Dorel Juvenile sells assets (or the assets of a division or subsidiary) to another entity, or Dorel Juvenile (or a division or subsidiary) is acquired by, or merged with, another entity, Dorel Juvenile may provide to such entity customer and personal information that is related to that part of our business that was sold to or merged with the other entity without your consent.

Specific areas or pages of this website may include additional or different provisions relating to collection and disclosure of personal information. In the event of a conflict between such provisions and this Privacy Policy, such specific terms shall control.


Dorel Juvenile Group, Inc.
Consumer Relations Department
P.O. Box 2609, Columbus, IN 47202-2609

This Privacy Policy effective January, 2020.